Seeder & Ash Capital
Seeder & Ash Capital is a privately owned Principal Investment and Financial Advisory firm, focused on unlocking the sustainable investment and capital required to build and drive the future of Africa.
Our objective is to support, drive and build large scale businesses that make a positive, significant, and sustainable impact in Africa whilst at the same time delivering value for all stakeholders.
Our people, our advisors and our strategic relationships bring a wealth of business, financial and operating experience across developed and emerging markets.
Deeply rooted in us are our values, which drive us towards a common sense of purpose to create long lasting value for our stakeholders.
– We commit people, capital, and ideas to help businesses and Capital Providers we serve to grow.

What we do
MANAGE
We preserve and grow wealth for capital providers (Institutions, including cooperatives, as well as individuals).
INNOVATE
We develop ideas and analyses that drive new perspectives, new products and new paths to growth.
ADVICE
We offer bespoke advice to SMEs on capital structuring/restructuring, buying and selling businesses, raising capital, deal structuring, liquidity management, and managing risks, which enables them grow.
Why we do it
Advisory
Principal
Investment
Capital
Management
These 5 statements inspire us and drive our philosophy
Africa’s economic growth prospects are among the world’s brightest.
Africapitalism – the private sector is the key enabler of economic and social wealth creation in Africa.
To foster economic development in Africa, there is a need to support private sector development, mobilize private capital, and provide advisory and risk mitigation role to businesses and capital providers.
A Sustainable investment has the potential to complement public spending and development assistance through crowding-in private sector capital.
What is good for society, the environment, and the long-term financial performance of businesses are inextricably linked.
We pride on our strong network of niche, tailored, and hands-on experts across our business areas, sectors, projects, and transactions.